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Highlight a destination and digitize highlights on social networks

Consolidate and animate social networks

Context

The mission of the National Tourist Office in Israel is to promote travel to Israel.

Targets

  • The seniors
  • Young people 'connected' to the world

Concept

Orchestrate the editorial planning around gastronomic, religious, architecture and heritage, relaxation and leisure, lifestyle, beauty and body care themes while highlighting cultural diversity.

Design scope

  • Social Media Guidelines
  • Editorial planning
  • Production of creative media
  • Monitoring of publications
  • Moderation and processing of requests
  • Media plan
  • Measurement and optimization

Results

Orchestration and staging of the highlights of tourist destinations according to the affinity communities.

Digital experiences

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INBOUND MARKETING

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