Highlight a destination and digitize highlights on social networks
Consolidate and animate social networks
Context
The mission of the National Tourist Office in Israel is to promote travel to Israel.
Targets
The seniors
Young people 'connected' to the world
Concept
Orchestrate the editorial planning around gastronomic, religious, architecture and heritage, relaxation and leisure, lifestyle, beauty and body care themes while highlighting cultural diversity.
Design scope
Social Media Guidelines
Editorial planning
Production of creative media
Monitoring of publications
Moderation and processing of requests
Media plan
Measurement and optimization
Results
Orchestration and staging of the highlights of tourist destinations according to the affinity communities.
