Highlight a destination and digitize highlights on social networks

Consolidate and animate social networks

Context

The mission of the National Tourist Office in Israel is to promote travel to Israel.

Targets

The seniors
Young people 'connected' to the world

Concept

Orchestrate the editorial planning around gastronomic, religious, architecture and heritage, relaxation and leisure, lifestyle, beauty and body care themes while highlighting cultural diversity.

Design scope

Social Media Guidelines
Editorial planning
Production of creative media
Monitoring of publications
Moderation and processing of requests
Media plan
Measurement and optimization

Results

Orchestration and staging of the highlights of tourist destinations according to the affinity communities.

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