Highlight CIC expertise in supporting entrepreneurship through a social marketing strategy

Entreprenons.fr

In order to support and encourage entrepreneurial initiatives, the CIC has created a magazine 'entreprenons.fr' dedicated to entrepreneurs. This space for exchange and sharing is intended to provide and share information to undertake 'in a changing world'

Targets

The contractor or the buyer
The craftsman
The owner of the property
The employee undergoing retraining
The senior
The student

Concept

To better understand our end-users, we conducted a detailed analysis of the different people involved. We then rethought the operational strategy to make CIC's expertise in supporting entrepreneurship known. It is a question of sending the right message and adapting it to the different audiences. On the strength of these actions, we have mapped the different communities to solicit them 'in real life'. We have developed a steering cockpit to measure the impact of our actions.