en entreprenons
pin nav button pin nav button pin nav button pin nav button pin nav button bouton navigation

Evolve from a presence strategy to a more strategic and qualitative community leadership strategy

Community management and editorial strategy

In order to support and encourage entrepreneurial initiatives, the CIC has created a magazine '' dedicated to entrepreneurs. This space for exchange and sharing is intended to provide and share information to undertake 'in a changing world'


  • The contractor or the buyer
  • The craftsman
  • The owner of the property
  • The employee undergoing retraining
  • The senior
  • The student


To better understand our end-users, we conducted a detailed analysis of the different people involved. We then rethought the operational strategy to make CIC's expertise in supporting entrepreneurship known. It is a question of sending the right message and adapting it to the different audiences. On the strength of these actions, we have mapped the different communities to solicit them 'in real life'. We have developed a steering cockpit to measure the impact of our actions.

Design scope

  • Ecosytem map
  • Guidelines and personnae
  • Charter for using social networks internally
  • Typical editorial planning
  • Monitoring of publications
  • Reporting


  • Consolidation of the editorial strategy
  • Identification and detection of communities to target
  • Twitter account structuring
  • +1000
    creation of accounts on the site
    of NewsLetter subscribers

    Nous contacter
    Venez à l'agence de Paris
    28 rue du Chemin Vert
    75011 Paris
    01 40 33 00 65
    Emplacement 50A sur google maps
    Pas le temps ?

    Formulaire de contact

    Nom et prénom

    Subscribe to our newsletter !