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INBOUND MARKETING

We implement a marketing automation program to acquire, transform and sustainably retain your audience

Our domains of expertise

Inbound marketing audit, from SEO to SXO, Social media advertising (SMA), Search Engine Advertising (SEA), Marketing Automation Action Plan

Inbound marketing audit

Build up your inbound marketing score in order to remain competitive. Optimize the existing one and implement your new project.

Case study
  • Choosing the scope of analysis

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    Select your competitors and the platform on which you want the performance audit to take place. The goal of inbound marketing strategy is to generate leads and maximize your sales. To help you define and design your inbound marketing program we designed a blank matrix that counts your inbound score. It is analyzing ways and solutions that you use to attract visitors, convert them, close prospects and delight your customers.

  • Matrix inbound marketing

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    To help you define and design your inbound marketing program we designed a blank matrix that counts your inbound score. It is analyzing ways and solutions that you use to attract visitors, convert them, close prospects and delight your customers.

  • Corrective actions

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    Once your score is determined, next in line is to design the inbound program and associated actions that needs to be made. Firstly, we optimize existing one and secondly, we model and deploy operationally validated program.

SEO and SXO

Permanently position your site in the top results of the search engines

Case study
  • Positioning audit

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    Level your keyword pool to utilize relevant keywords which are most recognisable. Positioning audit takes place every month.

  • Naming Policy

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    Think of structure and nomenclature of the site to prioritize content in order to show the right keywords.

  • Semantic cocoon

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    Build a set of pages with subjects ranging from general to particular, whose network has been developed to guide the user to a page that is, or will be, the conclusion of this set; designing a semantic cocoon per persona.

  • Content optimisation

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    Optimize your content so that it meets all the SEO criteria (H1 tagging and prioritization, percentage of keywords, contextualization, form, W3C compliance...)

  • SEO Tags

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    Mark your entire site with the correct title, description, also use metadata and structured data to enrich the results.

  • URL Rewriting

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    Rewrite URLs in a way to redirect links to the key pages of the site. This URL rewriting is a key phase if we want to keep good position on search results while redesigning a site.

  • Backlinks Strategy

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    Work, communicate and build in order to have quality links pointing to the homepage and the other pages.

  • Action tracking

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    Measure your SEO performance using a cockpit, taking a positioning report and the traffic generated on the site.

Paid advertising and sponsored campaigns (SEM = SEA + SMA)

Positioning your site quickly in the top place of search results

Case study
  • Set your targets

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    Specify your persona SEO (SXO) according to different criteria: gender, age, socio-professional category, geographical location, personal and professional interests, professional sector.

  • Choosing Keywords

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    Select the keywords of your business and simulate dialogues with buyer persona you've identified to discover new keywords. Choosing the right one is choosing keywords that bring traffic, which is of high importance when it comes to attracting new visitors.

  • Target audience

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    Set the ads based on the objectives of your personas, typology of your leads and the desired geo-location.

  • Copyright text for ads

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    Create ads according to editorial strategy in order to reach objectives, do the AB testing to improve performances

  • Setting the budget

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    Set the amount and frequency of media budget which you allocate for your SEA campaign based on your conversion goals and key indicators.

  • Monitoring and control of key performance indicators

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    Create your KPIs (key performance indicator) in order to drive your campaigns. Without indicators, you will have no way to assess the impact and performance of your marketing actions.

  • Google Studio Cockpit

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    Measure your marketing performance using Google Studio Cockpit. Thanks to Google data studio and other tools, we can automate the sending of your AdWords reports, analytics...

Content marketing

Create content according to your inbound program

Case study
  • Vidéos

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    If you choose the video format to show your expertise, your customers, your mindset, your achievements - it will be striking. You are a media and your users are demanding. Also, it is no longer required to do staged shooting since the stock video sites offer video sources.

  • Motion Design

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    You can also choose animated graphics. With this format you can explain complex topic, it also helps to provide tutorials or active teaching videos for example.

  • Blog posts

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    Essential to show off expertise and share it, the blog posts are critical in your SEO strategy.

  • Glossary

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    The glossary geathers your knowledge and expertise. Also, it's reassuring for your visitors. It consolidates your semantic cocoons and is particularly appreciated by Google, which greatly affects your SEO. It often avoids traffic leaks.

  • FAQs

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    The FAQs are a list of questions that you are asked the most about your services or a products. It's a good resource but it also saves time for users.

  • White paper

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    The white paper focuses on a specific theme, depending of a subject. Its main subject is often testimonials and feedback, but also sharing relevant resource which can be used to collect data of its readers. There are different types of white paper, such as: NanoBook (practical guide) MicroBook, minibook, ebook, MEGABOOK.

  • Newsletter

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    In order to highlight all the new information relevant to you, the newsletter is an efficient solution as it's easily automated. Its usage is increasing as it's a simple way to reach out to all your registered subscribers.

  • Case study

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    Show off your achievements emphasized on case studies. It is a way to remember the context, objectives, target group, proposed concept, used digital channels and finally, the achieved results.

  • Podcast

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    Usage of podcast as a format is in constant increase. It is an audio file that you can listen anytime, anywhere, and can present a topic while having multiple speakers around the microphone.

Marketing Automation Action Plan

Attract, convert, close, delight your users by generating qualified traffic through automation of your marketing process

Case study
  • Definition of strategy

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    Define your marketing and sales goals. Flat out the indicators you want to track to evaluate the performance of your campaigns. Describe your personas (interlocutors, maturity, needs, activation levers, contact points...). Refine your objectives in line with persona (anonymous visitor, identified visitor, qualified prospect, customer, loyal custome ...). List how you will collect their data and especially how you will segment them to automatically consolidate your database. Then, model your scenarios of identification, qualification, nurturing. Depending on your content marketing strategy and all your resources, describe the necessary elements for your campaigns (forms, landing page, email, sms...). Consolidate your action plan and operational implementation. Choose your marketing automation solution or a tool.

  • Automation configuration

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    Choose your solution - marketing automation tool. Synchronize the one displayed with your CRM / ERP. Create your account. Integrate your tracking pixels. Configure and create custom segments and fields.

  • Deploying campaigns

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    Operational implementation. Configuring forms, landing page, pop in). Copywriting all messages, download resources, import and deduplication your database. Definition of scoring your leads. Test your scenarios.

  • Cockpit, monitoring & test and learn

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    Reporting and campaign optimization.


Our methodology

Formalize
your challenge
ACCULTURATION
SHOW
Ecosystem
map
Imagine
the user experience
Personae &
storyboard
CUSTOMER
PATH
Deploying
a roadmap for your organisation
ACTION PLAN
COM/MKT/HR
DASHBOARD
DESIGN

To go further

A customer journey is a user experience

Read the article

What is a chatbot?

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After your digital transformation, the digital ecosystem is coming! #letsdigitalize

Read the article
Contact us
Visit us:
31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
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