INBOUND MARKETING

Select your competitors and the platform on which you want the performance audit to take place. The goal of inbound marketing strategy is to generate leads and maximize your sales. To help you define and design your inbound marketing program we designed a blank matrix that counts your inbound score. It is analyzing ways and solutions that you use to attract visitors, convert them, close prospects and delight your customers.

To help you define and design your inbound marketing program we designed a blank matrix that counts your inbound score. It is analyzing ways and solutions that you use to attract visitors, convert them, close prospects and delight your customers.

Once your score is determined, next in line is to design the inbound program and associated actions that needs to be made. Firstly, we optimize existing one and secondly, we model and deploy operationally validated program.

Level your keyword pool to utilize relevant keywords which are most recognisable. Positioning audit takes place every month.

Think of structure and nomenclature of the site to prioritize content in order to show the right keywords.

Build a set of pages with subjects ranging from general to particular, whose network has been developed to guide the user to a page that is, or will be, the conclusion of this set; designing a semantic cocoon per persona.

Optimize your content so that it meets all the SEO criteria (H1 tagging and prioritization, percentage of keywords, contextualization, form, W3C compliance...)

Mark your entire site with the correct title, description, also use metadata and structured data to enrich the results.

Rewrite URLs in a way to redirect links to the key pages of the site. This URL rewriting is a key phase if we want to keep good position on search results while redesigning a site.

Work, communicate and build in order to have quality links pointing to the homepage and the other pages.

Measure your SEO performance using a cockpit, taking a positioning report and the traffic generated on the site.

Specify your persona SEO (SXO) according to different criteria: gender, age, socio-professional category, geographical location, personal and professional interests, professional sector.

Select the keywords of your business and simulate dialogues with buyer persona you've identified to discover new keywords. Choosing the right one is choosing keywords that bring traffic, which is of high importance when it comes to attracting new visitors.

Set the ads based on the objectives of your personas, typology of your leads and the desired geo-location.

Create ads according to editorial strategy in order to reach objectives, do the AB testing to improve performances

Set the amount and frequency of media budget which you allocate for your SEA campaign based on your conversion goals and key indicators.

Create your KPIs (key performance indicator) in order to drive your campaigns. Without indicators, you will have no way to assess the impact and performance of your marketing actions.

Measure your marketing performance using Google Studio Cockpit. Thanks to Google data studio and other tools, we can automate the sending of your AdWords reports, analytics...

If you choose the video format to show your expertise, your customers, your mindset, your achievements - it will be striking. You are a media and your users are demanding. Also, it is no longer required to do staged shooting since the stock video sites offer video sources.

You can also choose animated graphics. With this format you can explain complex topic, it also helps to provide tutorials or active teaching videos for example.

Essential to show off expertise and share it, the blog posts are critical in your SEO strategy.

The glossary geathers your knowledge and expertise. Also, it's reassuring for your visitors. It consolidates your semantic cocoons and is particularly appreciated by Google, which greatly affects your SEO. It often avoids traffic leaks.

The FAQs are a list of questions that you are asked the most about your services or a products. It's a good resource but it also saves time for users.

The white paper focuses on a specific theme, depending of a subject. Its main subject is often testimonials and feedback, but also sharing relevant resource which can be used to collect data of its readers. There are different types of white paper, such as: NanoBook (practical guide) MicroBook, minibook, ebook, MEGABOOK.

In order to highlight all the new information relevant to you, the newsletter is an efficient solution as it's easily automated. Its usage is increasing as it's a simple way to reach out to all your registered subscribers.

Show off your achievements emphasized on case studies. It is a way to remember the context, objectives, target group, proposed concept, used digital channels and finally, the achieved results.

Usage of podcast as a format is in constant increase. It is an audio file that you can listen anytime, anywhere, and can present a topic while having multiple speakers around the microphone.

Define your marketing and sales goals. Flat out the indicators you want to track to evaluate the performance of your campaigns. Describe your personas (interlocutors, maturity, needs, activation levers, contact points...). Refine your objectives in line with persona (anonymous visitor, identified visitor, qualified prospect, customer, loyal custome ...). List how you will collect their data and especially how you will segment them to automatically consolidate your database. Then, model your scenarios of identification, qualification, nurturing. Depending on your content marketing strategy and all your resources, describe the necessary elements for your campaigns (forms, landing page, email, sms...). Consolidate your action plan and operational implementation. Choose your marketing automation solution or a tool.

Choose your solution - marketing automation tool. Synchronize the one displayed with your CRM / ERP. Create your account. Integrate your tracking pixels. Configure and create custom segments and fields.

Operational implementation. Configuring forms, landing page, pop in). Copywriting all messages, download resources, import and deduplication your database. Definition of scoring your leads. Test your scenarios.

Reporting and campaign optimization.