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Promote new uses of digital services

A digital acculturation system for research collaborators in the Research & Innovation division

Context

With more than 4,000 employees in 23 centres around the world, L'Oréal's Research & Innovation division aims to promote the new uses of its digital services.

Targets

  • Employees
  • Researchers in Research & Innovation

Concept

We supported the IT team by proposing an acculturation program at 4 different sites, consisting of a thematic exhibition and a conference to give everyone the keys to understanding the new digital transformation models and workshops to make employees aware of the new uses of collaborative work.

Design scope

    A turnkey system that can be deployed on several sites:

  • A thematic exhibition to give an insight into the new models of the digital economy.
  • A conference to present the concept of open source through a concrete case study.
  • A workshop to raise employees' awareness of the use of their new intranet tool.

Results

This system has made it possible to raise employee awareness of the challenges of the collaborative economy and to instill new collaborative work practices on a daily basis.

4
deployed devices
300
Sensitized employees

Digital experiences

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INBOUND MARKETING

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Nous contacter
Venez à l'agence de Paris
28 rue du Chemin Vert
75011 Paris
contact@50a.fr
01 40 33 00 65
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