OBJECTIVES
Get used to the new concepts of the digital economy. Discover concrete examples of actors and uses that illustrate new consumption patterns today.
KEY STEPS OF THE WORKSHOP
- Mutations and Paradigm Shift
- The barbarians on the attack
- The collaborative economy
- New consumer behaviours
- The philosophy of open-source
- Communities, third places and projects
- The digitisation of knowledge is underway in our sector
- Open innovation adapted to construction
- The key to "putting yourself in the shoes of your customers"
