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PROTOTYPER & VALIDATE

Prototype Web & App

Design an authentic user experience by putting yourself in the shoes of your customers

OBJECTIVES

Model the backbone of the user experience by putting you in the shoes of your customers and have the design principles to prototype your future digital device (internet, intranet, extranet, web and mobile applications)

BEFORE THE WORKSHOP

Put yourself in the shoes of your customers! Each participant is invited to write the personnae of a priority target according to the Personae matrix provided.

KEY STEPS OF THE WORKSHOP

  • Each participant presents his or her person (social profile, professional situation, history, what influences him or her, obstacles, motivations...)
  • Each group chooses a personae and illustrates a typical customer journey composed of the key steps of the service; how each personae discovers, interacts, consumes and talks about the lived experience of the digital service or product.
  • Participants prioritize the contents and services identified according to the 'card sorting' method
  • Each group makes up the main templates as if they had to make the 'One of a Journal' for each one.
Requirements
Ecosystem MAP + Pitch MAP
Results
Personae of end-users
Client path of persons
Arborescence of contents
Storyboard of key templates
Stakeholders
2 speakers 50A
Participants
From 2 to 8 people
Duration
6H
Materials
Personae matrix
Customer path matrix
Storyboard matrix
PaperBoard + Post-it + Felt
See the case study

Our methodology

Formalize
your challenge
ACCULTURATION
SHOW
Ecosystem
map
Imagine
the user experience
Personae &
storyboard
CUSTOMER
PATH
Deploying
a roadmap for your organisation
ACTION PLAN
COM/MKT/HR
DASHBOARD
DESIGN
Contact us
Visit us:
31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
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