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MODEL & DECIDER

Personae & Storyboard

Put yourself in the shoes of your customers and characterize their consumption habits

OBJECTIVES

Collect the motivations for use, the logics of use and the preferences of your users with regard to your market and existing offers

BEFORE THE WORKSHOP

Collect as much information as possible about your users and customers; web and social media consumption habits, customer studies and surveys, satisfaction surveys, segmentation of marketing targets...)

KEY STEPS OF THE WORKSHOP

  • Each participant is invited to brainstorm to find different sociotypes characterizing the users or targets of the service or product.
  • Each participant is invited to imagine for each socio-type his goals: "I wish" "I need".
  • In pairs, the participants choose a sociotype and detail its characteristics: socio-professional profile, what prevails in its bag, its history, its desires, its motivations, its obstacles, what can influence it.
  • Each pair presents the group with the detailed sheet of the personae
Requirements
Checklist validated
Results
Characterized personal files
Stakeholders
2 speakers 50A
Participants
From 4 to 10 people organized in groups
Duration
3H
Materials
Personae Matrix
Post-it + Felt
See the case study

Our methodology

Formalize
your challenge
ACCULTURATION
SHOW
Ecosystem
map
Imagine
the user experience
Personae &
storyboard
CUSTOMER
PATH
Deploying
a roadmap for your organisation
ACTION PLAN
COM/MKT/HR
DASHBOARD
DESIGN
Contact us
Visit us:
31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
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