Collect the motivations for use, the logics of use and the preferences of your users with regard to your market and existing offers
BEFORE THE WORKSHOP
Collect as much information as possible about your users and customers; web and social media consumption habits, customer studies and surveys, satisfaction surveys, segmentation of marketing targets...)
KEY STEPS OF THE WORKSHOP
- Each participant is invited to brainstorm to find different sociotypes characterizing the users or targets of the service or product.
- Each participant is invited to imagine for each socio-type his goals: "I wish" "I need".
- In pairs, the participants choose a sociotype and detail its characteristics: socio-professional profile, what prevails in its bag, its history, its desires, its motivations, its obstacles, what can influence it.
- Each pair presents the group with the detailed sheet of the personae