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ANIMATE SOCIAL NETWORKS TO GENERATE IN-STORE TRAFFIC

Community management

clients/bureau-vallee.titre2

With more than 230 points of sale, Bureau Vallée is a key player in the high-tech supplies, stationery and office automation market. In order to rejuvenate and feminize its target group at the start of the school year, Bureau Vallée called on our social media team before the summer period and until September.

Targets

  • Female audience
  • Teenagers & geeks

Concept

Since June 2013, we have been managing all of Bureau Vallée's speaking engagements on social networks. The strategy on social networks consists in generating traffic on the website and ultimately on the points of sale.

Design scope

  • Editorial schedules
  • Production of creative media
  • Competition game
  • Measurement and optimization

Results

We have designed and implemented fan recruitment actions through competitions on social networks. To promote these games and generate traffic we have used affiliate mechanisms, sponsored posts and sponsoring newsletters for a young and female audience.

Each winner had to collect his prize in the nearest Bureau Vallée store, which stimulated traffic at various points of sale: the 'Drive to Store'. Through daily and reactive community animation, we have stimulated the targeted populations and increased the desired audience.

+600%
likes
1.5M reach in 1 month
26% commitment rate

Nous contacter
Venez à l'agence de Paris
28 rue du Chemin Vert
75011 Paris
contact@50a.fr
01 40 33 00 65
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