An inbound marketing device to recruit candidates

Context

The Ynov Group is the French leader in digital training.

Targets

Student candidates
Parents of students
Teachers
Partner companies

Concept

Paris Ynov Campus is offering a unique concept from the start of the school year in September 2017, which aims to bring together 3 schools on the same campus: IT, design, communication, management and audiovisual.

Design scope

A turnkey system that can be deployed at several sites :

1 framing workshop
1 experience web workshop
1 inbound marketing workshop
4 responsives one page
Support and training

Results

An operational and recruitment-oriented inbound marketing system, involving employees through the implementation of 3 co-design workshops to define the user experience of the system.

co-design workshop

Embedded employees