OBJECTIVES
Identification of COM/MKT/HR actions
BEFORE THE WORKSHOP
- Analysis of existing COM/MKT/RH initiatives (social networks, website, emailing, customer event, internal event, recruitment campaign, marketing offer, partners, etc.)
- Choice of steering committee (prioritization and budget arbitration)
- Choice of a group of driving employees involved in the roadmap (holders of the selected actions)
KEY STEPS OF THE WORKSHOP
- Identification of COM/MKT/HR actions
- Prioritisation of the selected actions
- Specifications of each selected action
- Articulation of actions within a global planning
