Social media selling

Create and write down the personality of your social media user. Keep in mind the context, challenges and goals. Describe to whom you are speaking to and try to identify their motivations, restrains and drives for taking actions. Analyze your competitors and identify their good practice. List down the available resources. Give yourself the rules of the game to maintain your social networks in line with your marketing strategy and your goals. Consolidate the social media kit.

Describe the content topics and their frequencies. Outline the types of content and their formats. Make the editorial tone flat. Structure and articulate the typical editorial planning. Refine the moderation scenarios and anticipate the crisis scenarios.

Set up a program staff 'ambassadors' to boost the visibility of your content and share on social networks. Encourage and stimulate interactions so that they value their professional expertise through different levels of engagement. We are also taking control of some top Manager profiles to implement the social selling strategy.

Define project stakeholders for weekly, monthly and quarterly management. Equip yourself with powerful and efficient tools. Describe the editorial workflow.

List the quantitative and qualitative performance indicators to follow. Consolidate a dashboard for monthly management in line with the objectives defined in the guidelines.

We also talk about content marketing or marketing content. It's about creating quality content to attract the target groups you want to reach. The content created stems from the editorial strategy. It revolves around different types of formats that can also be offered for download: e book, checklist, factsheet, document model, comparative, case study and feedback, news, articles and decryption, interviews, FAQ , glossary, quiz, article linkedIN, reportage.

Capitalize on the video format to legitimize your expertise. Listen to your customers through their feedback, find a trend and implement it via motion design, present a service, an offer or a tutorial for example. Then use social networks in order to create a buzz.

Use visuals to amplify the visibility and performance of your social media conversations. Feel free to use various formats: infographics, stories, key figures, gifs ...

Relay your events on social networks. Whether relying on video streaming 'live' or via tweets. This method of dissemination makes it possible to engage your communities, to increase interactions, to show off your corporate culture.

Meet your communities by inviting them to micro events. Whether at a breakfast where you discuss some topic or at a more informal event, these events are an opportunity to meet in real life. They enable you to build and cultivate strong relationships, and also allow you to create content and legitimize your expertise. We support you in the promotion of your event upstream, the establishment and D-Day logistics, and in it's follow-up.

Structure your text content in line with the editorial strategy defined in your guidelines. Articulate and distil these on your social networks. Use different formats to boost their visibility. It's about publishing them in the right place at the right time to maximize their performance.

To 'live' the company, we think it is essential to be in contact with your teams to collect information, take photos, lead the editorial committee. You can also delegate the sourcing of your future community manager.

Posting on social networks generates interactions. These must be moderated, it is a question of answering the interrogations and sometimes when they are more virulent they need to be masked or simply suppressed not to harm your company or organization. We also support you in setting up your interaction scenarios.

Reinforce interactions with your communities by offering them unique content that can be photos of events for example via the integration of a private group on Facebook or LinkedIN. You can also offer live micro events to encourage exchanges between them.

Define the performance indicators to follow regularly for stratefy optimisation. Whether quantitative or qualitative here are the essential KPIs to drive your social media strategy. These revolve around 5 main pillars: reputation (social sessions, people who talk about it, reach, impressions, share of voice, mentions), acquisition (share of voice by channel, social visits, progression of the communities, volume of communities...), interaction (performance and evolution, performance of publications), satisfaction (response rate, resolution rate, reputation score...), conversion number of leads from social networks / channels, growth of leads from social networks...).

Describe and map the types of professional communities you want to reach (clients / prospects / future recruters). Export, duplicate and consolidate your contacts file.

To 'live' the company, we think it is essential to be in contact with your teams to collect information, take photos, lead the editorial committee. You can also delegate the sourcing of your future community manager.

Posting on social networks generates interactions. These must be moderated, it is a question of answering the interrogations and sometimes when they are more virulent they need to be masked or simply suppressed not to harm your company or organization. We also support you in setting up your interaction scenarios.

Listen and monitor what is being said about your organization or your C-level executives on social networks or forums... Review your main competitor's moves. Be proactive and follow the trends. Define your reputation goal. Set up a dashboard to centralize all the information you want to monitor.

When there is misinformation, lie, abusive or hateful speech, we contact directly the site admin in order to remove it.

Listen to how your customers are talking about you on the web in order to inspire you to modify and optimize your products or services. Defuse sometimes complex situations. We will help you to detect satisfied customers and turn them into ambassadors by choosing the right digital tool.

Remain watchful about your image as an employer. It's all about highlighting positive opinion of your current or former employees, Also, we deal with HR marketing channels 2.0, in order to retain your internal forces and attract new talent. We help you in making the selection of platform which is essencial in recruitment process.

How to deal with trolls or bad buzz? Anticipate some scenarios in order to avoid mistakes that could be made in time of hurry. We will support you on this path thanks to our experience and influence network.

Make a list of the different data you collect via your information systems as well as how you manage and store them within your organization. Identify all business processes (production, support (HR, marketing, business development, accounting...), marketing). Describe the management of internal and external flows. Create your action plan and directories for your compliance. Optimise.