https://www.50a.io en primobois
FR menu burger
pin nav button pin nav button pin nav button pin nav button pin nav button bouton navigation

ACCOMPANY THE USER
TO MEET HIS NEEDS

Reorganization of the information architecture, ergonomic and graphic redesign, development of a multi-site platform under the Wordpress environment

PRIMOBOIS

Discover the pleasures and advantages of {CO}-construction.
Primobois, a subsidiary of the Trecobat Group created in 2013, offers new generation wooden house constructions.

The more you participate, the more you save while being supported throughout your project. Primobois has developed the concept of a ready-to-deliver wooden house with manufacturer's guarantees. Today Primobois is structured around about twenty branches. A subsidiary of the Trecobat group, Primobois is clarifying its offer by merging its corporate website and blog.

Targets

  • Individuals, first-time buyers or not, who wish to build a wooden frame house
  • Do-it-yourself enthusiasts and resourceful
  • Hedonists and lovers of wood construction

Concept

Before embarking on the redesign of ergodesign, we asked all agency managers to draw up typical user profiles, we talk about persons.

After a synthesis of the information we were able to outline the different user paths in order to meet the particularities and expectations of each. Throughout the project, we supported the communication unit in the design and implementation of their new website in order to coordinate the various stakeholders involved.

Design scope

  • Realization of a Wordpress multi-site
  • Implementation of a field research module and/or houses interfaced with the Trecobat Group's information system
  • Reorganization, rewriting and initialization of content

Results

Democratize the concept of {CO}-construction by relying on a real support program.
Deploy an active pedagogy strategy by relying on editorial content.
Enhance the various trades that make up the company by showcasing its backstage of the company and its manufacturing processes.
Merge existing content on the site and on the blog.

2000
available ads
20
local agencies

Contact us
Visit us:
31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
Emplacement 50A sur google maps
Get in touch

Contact form

Send it
newsletter
Subscribe to our newsletter !