Design a COM / MKT action plan

A co-design approach involving managers and employees

Context

Novalto has 6,000 customers in France, a turnover of 15 million euros and 100 employees.
Inspired by the principle of the works council, C.E. forAll is a turnkey solution for a SME manager who seeks to motivate, retain and reward his employees.

Targets

Marketing team
Innovation team

Concept

We proposed to the marketing & innovation team a co-design program organized in workshops to characterize the profiles of the main targets, identify and prioritize the COM and MKT actions of the C.E. brand for all.

Design scope

A framing workshop to clarify the client's digital ecosystem
A customer journey workshop to optimize COM and MKT actions with key personnel
An action plan detailing priority initiatives and associated costs

Results

An operational action plan to implement communication and e-marketing actions