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DEVELOP AWARENESS, CREATE INTERACTION, RECRUIT TEMPORARY STAFF AND LEAD THE NETWORK OF PARTNERS THROUGH A SOCIAL MARKETING STRATEGY

Community Management & Media Purchasing

FASTT

The FASTT is the social action fund for temporary work. Created in 1992 by the social partners represented by the organisations representing temporary employees (CFDT, CFE-CGC, CFTC, CGT, CGT, CGT-FO) and Prism'emploi (organisation representing recruitment and interim professionals, employment services and professions).

Targets

  • Temporary workers
  • Agencies and employees of Interim agencies
  • Social partners and institution

Concept

The Fastt asked 50A to optimize and capitalize on the potential of social networks to reach temporary workers more directly. To this end, we have defined an editorial and graphic line to launch an appropriate animation to animate our communities and recruit new temporary staff. We also build strong relationships with interim agency networks and some institutional partners.

Design scope

  • Social Media Guidelines
  • Editorial planning
  • Production of creative media
  • Monitoring of publications
  • Moderation and processing of requests
  • Media plan
  • Measurement and optimization

Results

  • The use of social networks by the FASTT responds to a real demand from its users and partners.
  • These make it possible to stage all the services offered and generate traffic on the galaxy of FASTT sites.
On the other hand, interactions with users are constantly increasing in order to constantly improve user satisfaction.
  • From now on, the social marketing strategy is at the heart of the global communication strategy.
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