From Scratch' deployment of the Social Marketing strategy

Community Management and editorial strategy

Context

A wholly-owned subsidiary of Crédit coopératif, Ecofi Investissements is a recognized player for its expertise in equity, diversified and monetary credit management. 40 years of experience in asset management for its clients' investments, and 30 years at the service of solidarity finance.
Ecofi Investissements has a DNA marked by a strong commitment to ethical and solidarity management. Ecofi was looking for a partner to support it in the implementation of its social marketing strategy.

Targets

Institutional investors (mutuals, insurers, asset managers)
Individual affinities

Concept

After the implementation of a charter for the use of social networks, we defined an editorial line as well as a specific adaptation of the graphic charter for social networks.
The actions carried out on the various social networks have the objectives of democratizing expertise and know-how, increasing the brand's notoriety, generating traffic on the site in order to attract new customers. We have been supporting Ecofi investments on a daily basis since September 2015.

Design scope

Daily vigil
Social Media Guidelines
Editorial planning
Production of creative media
Monitoring of publications
Media plan
Measurement and optimization

Results

In view of the complexity of the financial world, we have relied on the principle of active pedagogy to democratize key terms and expressions.

As the disparity and expectations of our communities are different according to the social platforms chosen, we adapt each message
The appropriation of the different social platforms makes it possible to position Ecofi Investissements as a key modern player in its field.

250

Posts in 2016

200

Visuals in 2016

864

Tweets in 2016