Consolidate and deploy the social marketing strategy with different protagonists

CELC

CELC is the only European agro-industrial organisation grouping and federating all stages of production and processing of flax and hemp. In 2016, it launched the Ultra Lin programme with the support of the European Union.

Targets

Prescribers (students, designers, architects, fashion designers)
General public consumers of products made from flax fibre.

Concept

Ultra Lin is a global promotion plan for Linen including workshops, events and a monumental exhibition on Place des Vosges. 50A designed the entire digital system based on the ultralin.fr website as well as the management of the various existing social networks.

Design scope

Website ultralin.fr
Social Media Guidelines
Editorial planning
Production of creative media
Creating the instagram account
Mécanique d'activation via différents jeux
Monitoring of publications in team with the internal CM
Media plan
Measurement and optimization

Results

In partnership with the Villa d'Alesia agency, we coordinated the various project stakeholders involved in the digital strategy. We have homogenized all social networks both editorially and graphically. Several games were deployed on social networks on this occasion.

+40%

of fans

50% more subscribers on Twitter

14% of traffic generated on the site via social networks