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ORCHESTRATE A DIGITAL REVOLUTION

By leading a community

Castorama

With 103 stores, 12,000 employees and a turnover of 3.3 billion, Castorama is a key player in the DIY, decoration and home improvement retail sector. Faced with new uses such as rental, sharing, or the D system, the distributors' business model is disrupted.

In order to share this vision of the brand's Top Management with its 5000 employees, Castorama entrusted us with the animation of several workshops as well as the organization of an informative and participative event for the brand's external and internal employees.

Targets

  • Top Managers
  • Employees
  • Suppliers and service providers of the brand

Concept

We have designed an initiatory journey presenting, explaining and staging the following concepts: participatory economy, open source philosophy, connected objects, 3D printing, and fablabs. At the heart of each space, facilitators answered questions.

To illustrate the uses of Do iT Yourself and Do It With Others, we also asked the makers of Lille to design a bike, repair or hack tools...

Design scope

  • Reflection workshops with the company's management
  • A 4-day event

Results

This event made it possible to raise awareness and immerse employees in how to integrate their digital transistion into the era of the 3rd industrial revolution.

25
facilitators and speakers
30
projects submitted
5000
aware employees


To go further

RuralLab: the rural FabLab for DIYers 2.0

Read the article
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31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
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