Development of a multi-platform mobile application
BBGR
BBGR (Essilor Group) is a European leader in the manufacture of optical lenses. In 2012, BBGR called on us to develop its range of digital sales tools for opticians.
Targets
Reseller Opticians
BBGR Sales Force
Consumers at the point of sale
Concept
We designed, developed and deployed a cross-platform tablet application (iOS and Android compatible) allowing the optician to demonstrate to his customer the concrete effects of BBGR lenses on his vision, and the benefits of their options. Awareness and proof through images make it possible to transform the interest of the spectacle wearer into a purchase.
Design scope
Cross-platform mobile application
Customized back office
Support and training
Results
Today, throughout France and in various countries around the world, this application highlights BBGR's competitive advantages and guarantees a consistent and coherent sales approach. With a sales pitch supported by images and animated modules, sales are concluded more easily and quickly.