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ACCOMPANY THE OPTICIAN SPEECH WITH A MOBILE APP

Development of a multi-platform mobile application

BBGR

BBGR (Essilor Group) is a European leader in the manufacture of optical lenses. In 2012, BBGR called on us to develop its range of digital sales tools for opticians.

Targets

  • Reseller Opticians
  • BBGR Sales Force
  • Consumers at the point of sale

Concept

We designed, developed and deployed a cross-platform tablet application (iOS and Android compatible) allowing the optician to demonstrate to his customer the concrete effects of BBGR lenses on his vision, and the benefits of their options. Awareness and proof through images make it possible to transform the interest of the spectacle wearer into a purchase.

Design scope

  • Cross-platform mobile application
  • Customized back office
  • Support and training

Results

Today, throughout France and in various countries around the world, this application highlights BBGR's competitive advantages and guarantees a consistent and coherent sales approach. With a sales pitch supported by images and animated modules, sales are concluded more easily and quickly.

18 different profiles
more than 1600
users
5 modules per year

Contact us

Visit us:
31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
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