Refund a site based on user behavior and performance indicators

Ami Bois

Created in 2005 by Frédéric Carteret, Ami Bois is today considered as the main 'pure player' builder of the wood-frame house in France.

Targets

Individuals, first-time buyers or not, who wish to build a wooden frame house
Do-it-yourself enthusiasts and resourceful
Hedonists and lovers of wood construction

Concept

To rethink the entire user experience, we conducted several workshops within the company in a relatively short period of time. In close collaboration with the client team, we designed a high-performance site to attract, convert, close and enchant.  One of the main objectives was to generate qualified leads. The quality of content is also at the heart of the system since a magazine is used to arouse the interest of users.

Design scope

Creation of a Wordpress site
Implementation of a field research module and/or houses interfaced with the information system
Setting up an appropriate structure for lead generation and follow-up
Reorganization, rewriting and initialization of content
Designing a socialwall
Optimization of the site structure for SEO