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Rethink the entire user experience of a site with the company's employees

Design Thinking and Digital Production Workshops

Ami Bois

Created in 2005 by Frédéric Carteret, Ami Bois is today considered as the main 'pure player' builder of the wood-frame house in France.

Targets

  • Individuals, first-time buyers or not, who wish to build a wooden frame house
  • Do-it-yourself enthusiasts and resourceful
  • Hedonists and lovers of wood construction

Concept

To rethink the entire user experience, we conducted several workshops within the company in a relatively short period of time. In close collaboration with the client team, we designed a high-performance site to attract, convert, close and enchant.
 One of the main objectives was to generate qualified leads. The quality of content is also at the heart of the system since a magazine is used to arouse the interest of users.

Design scope

  • Creation of a Wordpress site
  • Implementation of a field research module and/or houses interfaced with the information system
  • Setting up an appropriate structure for lead generation and follow-up
  • Reorganization, rewriting and initialization of content
  • Designing a socialwall
  • Optimization of the site structure for SEO

Results

  • Navigation on the site is now smooth on the different devices.
  • Each agency has a specific page and can update its own ads.
  • The user can search for the wooden house of his dreams using visual search modes or via a complete search engine.
  • +55%
    of page views
    +45%
    of traffic
    in 1 month
    20%
    decrease in the rebound rate

    Contact us
    Visit us:
    31 rue blanche
    75009 Paris
    contact@50a.fr
    01 40 33 00 65
    Emplacement 50A sur google maps
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