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Enable digital natives
with a multi-country device

International activation device

ADIDAS GET READY

For the football World Cup, Coty, Adidas' Body Care franchise, has launched a line of fragrances and products called Get Ready. We were asked to design an international activation device on this occasion.

Targets

  • Boys and girls aged 15-25
  • Trendy and connected young people
  • Sportsmen and women

Concept

We carried out an operation to take up sporting challenges and share them with the community in order to collect as many votes as possible and win a trip to Brazil. Each photo or video contribution via Instagram allows you to accumulate trophies and maximize your chances of winning.

It is up to the participant to promote it on his own social networks to collect as many votes as possible.

Design scope

  • A Drupal multilingual gaming platform
  • Techno-making with social networks
  • Operation and country management

Results

We carried out an operation to take up sporting challenges and share them with the community in order to collect as many votes as possible and win a trip to Brazil.

+ 200K
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+ 90K
likes

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