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Understand & define

Ecosystem Map

Audit the digital perimeter of your project and clarify the challenge to be met

OBJECTIVES

Have a synthetic vision and know precisely all the digital dimensions related and impacting your project. Clarify the challenge to be met.

EN AMONT DE THE WORKSHOP

Be exhaustive! Collect as much information as possible from your existing data; communication, marketing and human resources (annual report, key figures, brochure, web and social media consumption usage, customer studies and surveys, satisfaction survey, segmentation of marketing targets, competition, employer brand...)

KEY STEPS OF THE WORKSHOP

  • Participants collectively complete the different areas of the Ecosystem MAP matrix (context, resources, targets, audience, steering, IS connection).
  • Participants write the project description and associated challenge (obstacles, opportunities, implementation planning, organizational difficulty, technical difficulty, challenge manager...)
Requirements
Checklist validated
Results
Poster Ecosystem MAP
Pitch MAP
Stakeholders
2 speakers 50A
Participants
From 2 to 8 people
Duration
3H
Materials
Ecosystem Matrix MAP
Pitch Matrix MAP
PaperBoard + Post-it + Felt
See the case study

Our methodology

Formalize
your challenge
ACCULTURATION
SHOW
Ecosystem
map
Imagine
the user experience
Personae &
storyboard
CUSTOMER
PATH
Deploying
a roadmap for your organisation
ACTION PLAN
COM/MKT/HR
AUTOMATION
MARKETING
Contact us
Visit us:
31 rue blanche
75009 Paris
contact@50a.fr
01 40 33 00 65
Emplacement 50A sur google maps
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