Have a synthetic vision and know precisely all the digital dimensions related and impacting your project. Clarify the challenge to be met.
EN AMONT DE THE WORKSHOP
Be exhaustive! Collect as much information as possible from your existing data; communication, marketing and human resources (annual report, key figures, brochure, web and social media consumption usage, customer studies and surveys, satisfaction survey, segmentation of marketing targets, competition, employer brand...)
KEY STEPS OF THE WORKSHOP
- Participants collectively complete the different areas of the Ecosystem MAP matrix (context, resources, targets, audience, steering, IS connection).
- Participants write the project description and associated challenge (obstacles, opportunities, implementation planning, organizational difficulty, technical difficulty, challenge manager...)